smart urban pioneers. Ideate what’s next.

To tie in with the 2017 Frankfurt International Motor Show, Mercedes-Benz and SXSW invited visitors to the me Convention in Frankfurt's Festhalle for the first time.We staged the next round of our innovative ideas contest and cast an eye on the future of urban living.

smart urban pioneers 2017

smart electric drive Carsino.

The game where you can win the perfect city car.
At smart electric drive Carsino old cars are put to a final test. Four teams from four countries play dice for a new smart electric drive – with their old cars which have been pressed into giant cubes. Who is daring enough to play for the perfect city car?

Carsino – the smart electric drive event.

smart electric base.

Recharge your smart. Recharge yourself.
Let us electrify you! We are going on tour with the smart electric drive models and making a stop in some of the world's most vibrant cities. Exciting insights into the future of mobility await you at the pop-up bases in Hamburg, Rome, San Francisco and other cities. What's more, you can charge your own electric car, enjoy the inspiring supporting programme or take a test drive with the new electric fleet. You can find out more about the smart electric base programme here.

smart electric base

The house of smart in Austin.

Lots of room for ideas.
smart isn't far away when creative individuals come together in Austin, Texas. We will be at the South by Southwest festival from 11 to 14 March with our house of smart. From urban trends to artificial intelligence or the smart electric drive – exciting topics and inspiring workshops are on the agenda here. Become part of the community! Either in Austin itself – or you can follow us from home via livestream. Let's go!

The house of smart in Austin

Urban icon meets style icon.

Veronika Heilbrunner designs her dream car.
What happens when high fashion chic combines forces with the extensive scope for individualisation offered by smart? We invited fashion editor and style expert Veronika Heilbrunner to explore the aspects of individualisation and urban design together with smart and design her own personal dream car. Her smart fortwo | tailor made was premiered at the Fashion Week in Berlin. You can find the pictures of her personal dream car here.

Veronika Heilbrunner

smart beach volleyball.

An asset for the city.

smart gets the city moving: this year, too, smart is sponsoring some of the most exciting competitions and most talented teams worldwide.

smart beach volleyball